My goal for this campaign was to translate the brand’s sensory profile into motion. I focused on how the flavor profile would translate visually, ensuring that the 'snap' of the chocolate and the 'puff' of the cinnamon communicated the exact flavor experience of a Something Sweet cookie. The result was a mouth-watering showcase of each flavor as the final bag drops down into the hero shot.

Result: Distributed in Whole Food Market Stores Nationwide (2026)